Coolaroo shade sail has been delivering its promise of great products for 50 years already. A backtrack of the Coolaroo story indicates that this brand of shade sails is a brainchild of the people’s need to adapt to the immensely sunny weather of the location.  The heritage of this brand is a proof that many people have seen the benefits of owning one. Coolaroo shade sail has created a niche in commercial locations in several parts of the world and most importantly in the homes of many.


You might think: What made Coolaroo sails an overnight success? How was the brand catapulted to its current rank as an indispensable outdoor accessory for every household?  As a first time buyer of shade sails, particularly of this brand of outdoor shade, you are curious of what this product has to offer.

Unique Selling Proposition – What will I get if I buy Coolaroo?

Popular for the specialized fabric that it uses, Coolaroo boasts of the “made to life” quality of its sun sails. By this, we mean that the brand is sufficiently conditioned for recurrent and everyday use, regardless of what the weather is.  The unique selling proposition of Coolaroo outdoor sails can be summarized into three points – durability, UV protection and resistance to moisture.

1. Durability

Used as an outdoor accessory, shade sail is commonly used during sunny and temperate weather conditions. Because of the durability of Coolaroo, these shade sails can be put up during the summer, when they will be of best function; and at the same time left installed during the rainy and cold seasons. One thing is for sure, sail canopies of this brand are not easy to wear and tear even when exposed in the cold open air.

Coolaroo’s durability stems from the fact that the commercial-grade fabric used is knitted as opposed to other brands which are weaved. Knitted varieties of shade cloth ensure that the strands/threads of the fabric are tightly stitched and locked. Moreover, the edges of the sail are hemmed. This makes the item more resistant to fraying or disengaging when taut or strained.

2. UV Protection

Coolaroo guarantees that 90% of the sun’s rays are entirely blocked out as the shade sail fabric is especially treated and stabilized with UV protection feature.  While serving its function of providing shade and reducing heat in your outdoor areas, Coolaroo likewise ensures that the UV protection feature lessens the likelihood of fabric discoloration or fading.

3. Resistance to Moisture

The problem with waterproof shade sail is that the fabric is not breathable enough to allow enough air to permeate and circulate in the area covered. On the other hand, permeable fabrics easily absorb water and are prone to sagging and even molding. Coolaroo sun canopies strike a balance between these two extremes. This brand boasts of its moisture resistant fabric that does not restrict the circulation of cool air underneath the covering. This feature also ensures that mildews, molds or dirt will not accumulate in the surface of the sail. Washing of shade sails that are moisture resistant are much easier than other types – water and mild soap are enough to clean the fabric.

Variety in size, color and shape and distinct designs are also additional things that people like about Coolaroo shade sail. For those who love home improvement and decorating, do-it-yourself installation kits are also a popular choice to unleash that creative personality. A 10-year warranty for UV degradation also comes with your every purchase. All these come at a reasonable price for a value-for money product that you will not regret spending for.

Thank you for reading Coolaroo Shade Sail: A Combination of Form And Function.

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